OTT platforms, according to veteran actor Ashish Vidyarthi, have allowed people to get things when they want them, and because there are so many options available at a click, one's "product has to be so much better." Where asked what makes the web and OTT mediums work, Vidyarthi told IANS: "OTT is a mirror of the current day, when people seem to desire things when they don't. It isn't a predetermined future."